a dear sme letter

[catskilt]

SME, it's not really that difficult to make a passable music video.

It's quite simple, actually.

All you have to do is not put your group in a box.

You could put them in a carpark, or a house, or a shopping mall, or a park, or a wide open field. Anything goes. Just not a box.

You could have them smiling and patting each other's heads. Maybe feeding each other grass. Anything goes. Just not dancing in two outfits and making faces at the camera via random inserts.

So see, it's very simple.

Now learn from the professionals:

Brown Eyed Girls stays fantastic, and SME stays unimpressive.

Comments

[cherith0angel.livejournal.com]

BLESS THIS ENTRY THANK YOU!!!!! I really feel like SM is holding their artists back. You look at the music video's for all these other artists and they are so much better than what SM is churning out. As much as I love watching my idol's dance- they're really good at it, after all- it doesn't show off their individual charms or creativity! It's so sad!

[catskilt.livejournal.com]

better to be terrible on a field than in a white box?

[eunhae-holic86.livejournal.com]

*high five
oh god and its white box O_o

[ky-rin.livejournal.com]

SME makes the cheapest music videos out of all of them ;; it's you was the best >.>

[ky-rin.livejournal.com]

This also reads like an old spice commercial but my mind could be playing tricks

[catskilt.livejournal.com]

lol yes your mind is playing tricks.

[http://users.livejournal.com/amaelamin_/]

aya it's obvious SM can't be bothered about suju anymore.

[http://users.livejournal.com/amaelamin_/]

ANYWAY, BEG. wah, they just hit it out of the ballpark yesterday la so damn good!!

[catskilt.livejournal.com]

they did spend thousands of dollars on their teaser photos though, so i'm kind of puzzled by the mv was so low-budget...is a pink netted shirt more important than props?

[taoyan.livejournal.com]

ahhhh this video is so good, favorite shot is definitely of that guy gulping (so subtle, so fantastic)

sme's terrible videos ==; i think it kind of all stems from a general lack of artistry, like a sort of company ethos or something. they seem to always be trying to relive past glories—like, sorry sorry was really successful and had a lot of lyrics repetition, so repetition must be the key! every super junior song from now on will have tons and tons of repetition! mr. simple simple simple simple simple ad nauseum. and sorry sorry was really minimal and in a box so LET'S BOX EVERYTHING

idk i just wish the company could let its songwriters and art directors be more creative (or at all) because i'm positive there's a lot of talent in that company, it's just being terribly held back

[silentdictator.livejournal.com]

SME has gone from warehouses, like a box, to actually boxes? And then to just /walls/.

The eye makeup and organization and the CAMERA ANGLES (apwoeijfasoidf /smash) was totally awesome.

[sanjihan.livejournal.com]

I don't know SME (and apparently I probably don't want to? lol) but NIIIIIICE, Brown Eyed Girls. :D Very nice.

[catskilt.livejournal.com]

LOL SME is the company that manages Suju, like JE. They suck, basically. They were awesome before but they seem to have lost the plot after 2009.